brand & marketing communications
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Brands we've helped:
Past & Present
Spyder
LightCatcher
Women Within
© Copyright 2007 - 2011 Cubism Group Inc., One Bridge Street, Suite 94, Irvington, NY 10533 P: 914.693.2985
Cubism is a full service integrated brand and marketing communications agency. We service b2b, b2c, healthcare companies and non-profits.
Spyder Cube Parking
Spyder: New product launch.
A high end 'feel' to appeal to world class photographers; the 'coolest' gadgetry introduced by the brand in years.
Spyder Print Packaging
Spyder: Printing calibration device, package line repositioning.
Extending the repositoned more 'artful' aesthetic across the calibration system.
Spyder Print Packaging
Spyder: Showcase product bundle, new packaging extension.
Subtler pack treatment of the high margin, high gloss product bundle.
Spyder Family Brochure
Spyder: Communications re-launch, new positioning.
Beyond the cliché - dramatic, bizarre, and/or provocative images; by and for accomplished photographers; 'framed' by the new identity for the repositoned brand.
Spyder Family Ad
Spyder: Global trade campaign, new positioning.
An ad campaign that continues the effort to get beyond the 'cliché', by and for photographers.
Datacolor Website
Datacolor: Corporate repositioning, new website.
Dragging Datacolor out of the ancient world of b2b, to a more dynamic place.
Photokina Concept
Datacolor: 'Raw New York', European tradeshow, pre-publicity.
Creating a tactical campaign with an edge, for the more rough and tumble demands of European audiences.
Photokina Booth
Datacolor: 'Raw New York', tradeshow execution.
A cleaned up version of 'Raw New York' yet telegraphic, iconic New York to European customers.
Photokina Posters
Datacolor: 'Raw New York', European tradeshow publicity.
The often missed detail of New York's lower east side; to signal the subtlety of photography and a corporation that appreciates aesthetic choices and details of photography.
Photokina Posters
Light Catcher Logo Brandline
Beacon Looms: New brand creation; 'LightCatcher' line.
A name to create a breakthrough tension with a 'sleepy' category; a brandline that 'calls out' the competition.
Light Catcher Packaging
Beacon Looms: New brand package line; adult, kids, baby
Using the benefit of good sleep to create a vibrant brand 'dna'; avoiding the well trodden path of darkness to create separation for our client's business.
Light Catcher Brochure
Beacon Looms: 'Brand story' materials; salesforce and consumer.
A spartan approach to trade materials; part story part detail, with a lightness that is an invitation to read rather than throw out.
Light Catcher Advertising
Beacon Looms: New brand ad campaign; trade and consumer.
Leading with visual drama and enough detail to provoke a response.
Light Catcher POS
Beacon Looms: LightCatcher shipper/display.
A philosophy and approach of rewarding the shopper - even entertaining them - rather than the manufacturer's kitchen sink.
Light Catcher Website 1
Beacon Looms: New brand site.
The universal appeal of a child in discovery mode; consistent with the spirit of the LightCatcher brand.
Light Catcher Website2
Beacon Looms: New brand site.
The universal appeal of a child in discovery mode; consistent with the spirit of the LightCatcher brand.
Light Catcher Brand Guidelines
Beacon Looms: LightCatcher communication and branding guidelines.
Guidelines to enable the client to 'execute' the brand, once the agency heavy lifting is done.
Light Catcher Brand Guidelines
Women Within Before After
Redcats: Brand repositioning; new core identity.
From a tired manufacturer-centered catalogue to a repositioned brand that conveys regard for the consumer.
Women Within About
Redcats: Brand repositoning; brand 'anthem'.
Another aid to client - that helps them answer the question, 'How do I write about this brand?'.