Virtual Marketing Director
Some organizations do 'marketing' as best they can but lack of time or expertise has it become a thorn firmly planted in the side.
Roughly 20 years in client and agency marketing has simply given us facility with diagnosing, structuring, organizing, executing the marketing efforts of client organizations. We can combine efforts with your team to set high level strategy, create a tactical campaign or project manage to assure the little things are getting done across a host of activities.
We work with clients on a retainer or project basis to largely direct or supplement their marketing effort in one or more ways.
- Occasionally clients ask for more day-to-day senior support in marketing.
- Generally those:
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- - Lacking in marketing expertise
- - Temporarily short-staffed
- We help them:
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- - Organize, prioritize, develop strategy, execute.
- Need: A home furnishings company needs to launch a new brand to consumer & retail trade.
- Responsibility:
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- - Marketing plan
- - Budget allocation
- - Hiring Media, Digital, PR firms
- - Salesforce 'brand' education
- - Retail customer pitch deck
- Need: A global education non-profit needs to reposition itself & create meaningful awareness.
- Responsibility:
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- - Marketing strategy
- - Brand positioning
- - 'Rationalize' sub-brands
- - PSA campaign development
- - White papers for CEO
- - Sponsorship strategy
- - Research
- - Program 'pitch deck'